Tag: Featured post

How to Win at B2B Email Marketing

What’s going to drive sales? The age-old question that’s asked of every marketer in the land. In fact, understanding what marketing channel is going to deliver sales for your business really has been around for ages. It was John Wanamaker (1838-1922), the very successful United States merchant, religious leader and political figure, considered by some […]

Email marketing – the difference between success and failure

What’s going to drive sales? The perennial question that’s asked of every marketer in the land. In fact, understanding what marketing channel is going to deliver sales for your organisation really has been around for ages. It was John Wanamaker (1838-1922) the very successful United States merchant, religious leader and political figure, considered by some […]

How (and why) email marketing works

First things first – email marketing doesn’t work for everyone. It takes the right mix of content, target audience and approach to be able to generate interest in your product or service, and then turn that interest into sales. Miss out any one of these ingredients, and the chances are you won’t get the return […]