Email marketing – have you got it all wrong?
Writing an email is easy isn’t it? After all, they don’t have to be long, they’re quick to write, and we do it every day (emailing was recently announced as the most common internet activity in Britain*). So yes, in theory, it is easy to write an email. But writing a good marketing email is […]
Email marketing – what a result!
If you’re an email marketing sceptic and wonder if email marketing can deliver sales and quality conversations to your organisation, we’ve got some views you might be interested in! Here at Essentiamail, we have the advantage of seeing the results of our clients’ campaigns month after month, and we know the true picture, so we […]
I’m typing content
Knowing your market is the first golden rule of marketing communications. And creating content that’s right for a specific audience is just as important. This is something that is lost on so many marketers. Start by examining what it takes to make your customers want to buy from you. Think about what motivates them to part […]
Why inbound enquiries are the lifeblood of business
In today’s fast paced business environment, you can’t simply hope the phone will ring with an inbound enquiry. You need to be out there giving your prospects a reason to get in touch. How to achieve inbound enquiries. One thing we hear often from clients is that business used to be fairly easy to come […]
Ignore email marketing at your peril!
With the deluge of emails we all receive every day you might be forgiven for thinking this ‘noise’ is an impenetrable wall. Yet a well-written marketing email that’s targeted appropriately and is interesting really can set your business apart – it’s why companies should bother with email marketing. Coupled with a low cost of acquisition, […]
Why bother email marketing?
With a plethora of marketing channels available to companies and marketers, it begs the question of where email marketing fits in and, more pertinently, why businesses should even use it. When done well, email can be one of the most effective tools available. Overlooked and misunderstood When compared to the irresistible draw of ‘free’ social […]
Would you call a prospect 15 times?
The road to new business is often a long and laborious one. For anyone who’s ever been involved in winning new business, you’ll recognise that customers don’t simply flock to your door and buy from you instantaneously. Instead it often feels as though you’re locked in an endless battle of trying to win people over. […]
Effective email marketing: Segment, Target, Position
As the saying goes, failing to prepare is preparing to fail. So how prepared are you for your email marketing campaigns? As with any marketing strategy, a clear plan is often the difference between achieving the results you want, or not. We recently prepared a series of tips for achieving the most effective email campaign, […]
If only you knew when your customers wanted to buy…
Because you rarely know when your customers want to buy, chances are, they’ll end up buying from your competitors. It would certainly make your job a whole lot easier if you could determine exactly when your customers were ready to buy from you. You could contact them at just the right time, and secure that […]
It’s not about you, it’s about your customers
So, you’ve got a great product or service, your sales team are ready, and you’re ready to rock…. but wait… how will you make your proposition stand out like a beacon above all the noise of your competitors? Ever heard some of these ‘peaches’? “We’re passionate about continuing to push the creative, technical and customer […]