I’m typing content
Knowing your market is the first golden rule of marketing communications. And creating content that’s right for a specific audience is just as important. This is something that is lost on so many marketers. Start by examining what it takes to make your customers want to buy from you. Think about what motivates them to part […]
How to win with words
Good copywriting is vital to any marketing strategy. Get it right and it transforms a brand. Get it wrong and the brand is at best invisible, at worst, damaged and derided. Here’s a guide to winning with words: Pack a punch “We are perishing for want of wonder, not for want of wonders.” – G.K. Chesterton […]