Could email marketing fill your B2B sales pipeline?
Increasing your sales pipeline can feel like you’re chasing your tail; constantly hunting for new opportunities to turn cold prospects into warm ones will more often than not see you going round in circles while achieving little upward growth. So how can you pin those elusive prospects down and fill your sales pipeline with high […]
B2B email marketing: plain text or HTML?
We’re all looking for sales opportunities and getting new business in through the door is just not that easy! So, if you’re considering email marketing, or you already use email marketing, you might well be thinking: “What’s going to get our emails noticed and acted upon?”, “What’s going to get the most clicks to our website?”, […]
How to Win at B2B Email Marketing
What’s going to drive sales? The age-old question that’s asked of every marketer in the land. In fact, understanding what marketing channel is going to deliver sales for your business really has been around for ages. It was John Wanamaker (1838-1922), the very successful United States merchant, religious leader and political figure, considered by some […]
More than triple your email marketing clicks
What’s going to get your email marketing emails noticed and acted upon? What’s going to get the most clicks to your website? The thing with email marketing is that it’s a ‘DISRUPTIVE’ marketing channel. That means that the recipients of your sales emails have not asked for you to send them an email. So, if […]
How (and why) email marketing works
First things first – email marketing doesn’t work for everyone. It takes the right mix of content, target audience and approach to be able to generate interest in your product or service, and then turn that interest into sales. Miss out any one of these ingredients, and the chances are you won’t get the return […]
5 reasons why you should do email marketing
Love them or hate them, emails are still the most common internet activity in Britain today*. So while it may feel like you spend more time binning marketing emails than opening them, their potential reach is something that can’t be ignored. Get your emails to stand out in an inbox already bursting at the seams […]
Email marketing – what a result!
If you’re an email marketing sceptic and wonder if email marketing can deliver sales and quality conversations to your organisation, we’ve got some views you might be interested in! Here at Essentiamail, we have the advantage of seeing the results of our clients’ campaigns month after month, and we know the true picture, so we […]
Would you call a prospect 15 times?
The road to new business is often a long and laborious one. For anyone who’s ever been involved in winning new business, you’ll recognise that customers don’t simply flock to your door and buy from you instantaneously. Instead it often feels as though you’re locked in an endless battle of trying to win people over. […]
What should a B2B marketing email look like?
Email marketing can be a source of contention for many businesses. On the one hand it’s perceived as an important tool; lots of discussion goes into what the emails should say and look like. On the other hand there’s an overriding desire that potential customers will see an email and just buy from you – […]
If only you knew when your customers wanted to buy…
Because you rarely know when your customers want to buy, chances are, they’ll end up buying from your competitors. It would certainly make your job a whole lot easier if you could determine exactly when your customers were ready to buy from you. You could contact them at just the right time, and secure that […]