How to win at B2B email marketing
“What’s going to drive sales?” The age-old question that’s asked of every marketer in the land. In fact, understanding what marketing channel is going to deliver sales for your business really has been around for ages. It was John Wanamaker (1838-1922), the very successful United States merchant, religious leader and political figure, considered by some […]
Could email marketing be delivering sales for your business?
Let’s not beat about the bush; email marketing does not work for every business. Email marketing, just like any other marketing channel, should be approached with care and intention and it needs to be a strategic decision. After all, if you’re going to invest in a marketing campaign you want to be sure that it […]
Could email marketing fill your B2B sales pipeline?
Increasing your sales pipeline can feel like you’re chasing your tail; constantly hunting for new opportunities to turn cold prospects into warm ones will more often than not see you going round in circles while achieving little upward growth. So how can you pin those elusive prospects down and fill your sales pipeline with high […]
How to keep your email marketing audience engaged
So, you want to use email marketing to increase revenue and expand your customer base? Whether you’re looking to send emails to subscribers, cold prospects or existing customers, you’ll also want to look after and nurture that list of recipients. There’s no point in putting in the work to create campaigns when your hard-earned recipient […]
B2B email marketing: plain text or HTML?
We’re all looking for sales opportunities and getting new business in through the door is just not that easy! So, if you’re considering email marketing, or you already use email marketing, you might well be thinking: “What’s going to get our emails noticed and acted upon?”, “What’s going to get the most clicks to our website?”, […]
How to Win at B2B Email Marketing
What’s going to drive sales? The age-old question that’s asked of every marketer in the land. In fact, understanding what marketing channel is going to deliver sales for your business really has been around for ages. It was John Wanamaker (1838-1922), the very successful United States merchant, religious leader and political figure, considered by some […]
The best images for your email marketing
What’s going to get your email marketing emails noticed and acted upon? What’s going to get the most clicks to your website? And hopefully, what’s going to get you some sales? Is it about the type of images you’re using, or is it more complicated than that? The thing with email marketing, and especially in […]
Email marketing post GDPR – what you need to know
So, the dust has settled and just like when nothing happened after the ‘millennium bug’ (for those of you who don’t remember, the so-called ‘millennium bug’ was the bug that would crash all computers on new years’ eve 1999 when the date rolled over to 2000) not much has changed after the GDPR deadline back […]
Email marketing – the difference between success and failure
What’s going to drive sales? The perennial question that’s asked of every marketer in the land. In fact, understanding what marketing channel is going to deliver sales for your organisation really has been around for ages. It was John Wanamaker (1838-1922) the very successful United States merchant, religious leader and political figure, considered by some […]
5 good reasons why email marketing might just be the way forward for your business
Sales – we all want more sales. And email is still one of the best ways to get your proposition in front of potential customers. But has GDPR put an end to email marketing? No, it’s just changed the way you’ll need to manage your data. And that has wide and far-reaching implications that run […]