The best images for your email marketing
What’s going to get your email marketing emails noticed and acted upon? What’s going to get the most clicks to your website? And hopefully, what’s going to get you some sales? Is it about the type of images you’re using, or is it more complicated than that? The thing with email marketing, and especially in […]
What do your marketing words really mean?
So, you’ve got a great product or service, your sales team are ready, and you’re marketing is about to launch…but wait…how will you make your proposition stand out above all the competition? And above all, how will you seduce your prospects so they become customers? You’re likely to have words on your website, your direct […]
5 reasons why you should do email marketing
Love them or hate them, emails are still the most common internet activity in Britain today*. So while it may feel like you spend more time binning marketing emails than opening them, their potential reach is something that can’t be ignored. Get your emails to stand out in an inbox already bursting at the seams […]
I’m typing content
Knowing your market is the first golden rule of marketing communications. And creating content that’s right for a specific audience is just as important. This is something that is lost on so many marketers. Start by examining what it takes to make your customers want to buy from you. Think about what motivates them to part […]
Perhaps it’s your home page that’s putting people off?
Imagine a shop window with nothing but a picture of a mountain in it; imagine the outside of the shop didn’t tell you from a glance that you were looking at a shoe shop. Would you feel compelled to go in? What if the window were overcrowded and untidy? Doubtful that you’d feel like […]
How to make your email marketing more effective
Email marketing is one of the most commonly used marketing channels by B2B businesses. It’s as simple as writing a few words and pressing send, isn’t it? That’s where most businesses go wrong with their email marketing. In fact, there’s a lot to consider when crafting an email that will build relationships and lead to […]
How to win with words
Good copywriting is vital to any marketing strategy. Get it right and it transforms a brand. Get it wrong and the brand is at best invisible, at worst, damaged and derided. Here’s a guide to winning with words: Pack a punch “We are perishing for want of wonder, not for want of wonders.” – G.K. Chesterton […]