Category: Content marketing

Email marketing – the difference between success and failure

What’s going to drive sales? The perennial question that’s asked of every marketer in the land. In fact, understanding what marketing channel is going to deliver sales for your organisation really has been around for ages. It was John Wanamaker (1838-1922) the very successful United States merchant, religious leader and political figure, considered by some […]

How (and why) email marketing works

First things first – email marketing doesn’t work for everyone. It takes the right mix of content, target audience and approach to be able to generate interest in your product or service, and then turn that interest into sales. Miss out any one of these ingredients, and the chances are you won’t get the return […]

5 reasons why you should do email marketing

Love them or hate them, emails are still the most common internet activity in Britain today*. So while it may feel like you spend more time binning marketing emails than opening them, their potential reach is something that can’t be ignored. Get your emails to stand out in an inbox already bursting at the seams […]

Email marketing – have you got it all wrong?

Writing an email is easy isn’t it? After all, they don’t have to be long, they’re quick to write, and we do it every day (emailing was recently announced as the most common internet activity in Britain*). So yes, in theory, it is easy to write an email. But writing a good marketing email is […]

I’m typing content

Knowing your market is the first golden rule of marketing communications. And creating content that’s right for a specific audience is just as important. This is something that is lost on so many marketers. Start by examining what it takes to make your customers want to buy from you. Think about what motivates them to part […]

Why inbound enquiries are the lifeblood of business

In today’s fast paced business environment, you can’t simply hope the phone will ring with an inbound enquiry. You need to be out there giving your prospects a reason to get in touch. How to achieve inbound enquiries. One thing we hear often from clients is that business used to be fairly easy to come […]

How to plan, create & share your content

Content is everywhere and being talked about all the time. Companies have cottoned on to the fact that great content can be a secret weapon: it provides knowledge and information, gives insight into an interesting topic or technical field and entertains in a way that’s friendly, approachable and non-invasive. With such a proliferation of content […]