How to win with words
Good copywriting is vital to any marketing strategy. Get it right and it transforms a brand. Get it wrong and the brand is at best invisible, at worst, damaged and derided. Here’s a guide to winning with words: Pack a punch “We are perishing for want of wonder, not for want of wonders.” – G.K. Chesterton […]
Ignore email marketing at your peril!
With the deluge of emails we all receive every day you might be forgiven for thinking this ‘noise’ is an impenetrable wall. Yet a well-written marketing email that’s targeted appropriately and is interesting really can set your business apart – it’s why companies should bother with email marketing. Coupled with a low cost of acquisition, […]