Can leads be achieved from old contact lists?
Your contact lists – are they in the best shape possible to convert contacts into business? Surely they are all up to date, neatly segmented to correspond to your target markets, with full details of all of your contacts? Chances are, no matter how disciplined and organised you are with your contact lists, there’ll be […]
Effective email marketing: Segment, Target, Position
As the saying goes, failing to prepare is preparing to fail. So how prepared are you for your email marketing campaigns? As with any marketing strategy, a clear plan is often the difference between achieving the results you want, or not. We recently prepared a series of tips for achieving the most effective email campaign, […]