Sales – we all want more sales. And email is still one of the best ways to get your proposition in front of potential customers. But has GDPR put an end to email marketing? No, it’s just changed the way you’ll need to manage your data. And that has wide and far-reaching implications that run […]
Right now, it seems that any marketing conversation involves at least some mention of GDPR. And as we approach the 25th May 2018 deadline, there is still lots of confusion. But from a marketing perspective, GDPR is about the accurate and responsible use of data. And we applaud that. There is one marketing aspect that […]
First things first – email marketing doesn’t work for everyone. It takes the right mix of content, target audience and approach to be able to generate interest in your product or service, and then turn that interest into sales. Miss out any one of these ingredients, and the chances are you won’t get the return […]
The General Data Protection Regulation (GDPR) will be enforceable as of the 25th May 2018. Lots has been written and speculated about the new rules, and there’s a great deal of confusion too. We spoke with the Information Commissioner’s Office (ICO) to get a better picture – here’s what we found. What will change? The […]
Your contact lists – are they in the best shape possible to convert contacts into business? Surely they are all up to date, neatly segmented to correspond to your target markets, with full details of all of your contacts? Chances are, no matter how disciplined and organised you are with your contact lists, there’ll be […]
There’s talk in the EU of banning companies from using bought lists of direct marketing contact details for marketing purposes. Although this legislation is unlikely to come into play over the next couple of years, it’s worth considering what this would mean for your business.