Category: Copywriting

5 reasons why you should do email marketing

Love them or hate them, emails are still the most common internet activity in Britain today*. So while it may feel like you spend more time binning marketing emails than opening them, their potential reach is something that can’t be ignored. Get your emails to stand out in an inbox already bursting at the seams […]

I’m typing content

Knowing your market is the first golden rule of marketing communications. And creating content that’s right for a specific audience is just as important. This is something that is lost on so many marketers. Start by examining what it takes to make your customers want to buy from you. Think about what motivates them to part […]