Writing an email is easy isn’t it? After all, they don’t have to be long, they’re quick to write, and we do it every day (emailing was recently announced as the most common internet activity in Britain*). So yes, in theory, it is easy to write an email. But writing a good marketing email is […]
If you’re an email marketing sceptic and wonder if email marketing can deliver sales and quality conversations to your organisation, we’ve got some views you might be interested in! Here at Essentiamail, we have the advantage of seeing the results of our clients’ campaigns month after month, and we know the true picture, so we […]
Good copywriting is vital to any marketing strategy. Get it right and it transforms a brand. Get it wrong and the brand is at best invisible, at worst, damaged and derided. Here’s a guide to winning with words: Pack a punch “We are perishing for want of wonder, not for want of wonders.” – G.K. Chesterton […]
Your contact lists – are they in the best shape possible to convert contacts into business? Surely they are all up to date, neatly segmented to correspond to your target markets, with full details of all of your contacts? Chances are, no matter how disciplined and organised you are with your contact lists, there’ll be […]
How many times would you say your business has to be in front of someone before they buy from you? 10, 15 times maybe? Of course it depends on the nature of your business**, your product or service and who your customers are. However, take a look at these startling stats from the Google PPC, […]
Are you looking forward to putting your feet up for the next couple of months, coasting your way towards the Autumn? After all, everyone’s on holiday so there’s not much point in wasting marketing money and effort. Not everyone has the same mindset – and those who think differently stand to gain from the relative […]
There’s talk in the EU of banning companies from using bought lists of direct marketing contact details for marketing purposes. Although this legislation is unlikely to come into play over the next couple of years, it’s worth considering what this would mean for your business.
With so much talk in the media about growth in the economy, there’s lots of talk too about new opportunities for business. So where are you on this tide of positivity and optimism? Still waiting to see the signs of recovery, or putting yourself out there to grab some new business? There’s no doubt, that […]
In our last blog post, we talked about the importance of growing your own email list – a pool of warm contacts of people with whom you’ve had some kind of contact. And the reason is so you can stay in touch with people who have shown an interest in your business. Some may have […]
There’s no smarter way to make a success of your email campaigns than making a conscious effort to grow your own list of contacts. Acquiring email data in your day to day course of doing business is the responsible approach to staying in contact with anyone that’s shown an interest.
Think about it for a moment. While you’re focused on new business, what’s happening to your loyal customers? Are they feeling neglected and forgotten or loved and cherished? Customer retention is the bedrock of business growth – putting new clients into the top of a leaky bucket won’t bring retirement any closer. And statistics abound […]
Recent research by Return Path has highlighted the importance of improving engagement with a target audience. The more engaged they are, the more likely they’ll seek out your messages in the promotions tab, and read them. You can read the full report here.
Email marketing – logo header or not? The basic principles of marketing talk about the importance of branding – strong brand identity is so important! But things have changed, and marketing has become a highly targetable activity, with the advent of one to one, more personalised communication on a mass scale.
Ever bought from an email when it’s arrived cold in your inbox? Chances are you haven’t or if you have, it’s because someone has sent you an offer that’s simply too good to refuse. But those offers are truly few and far between – so why do so many of us expect great results from […]
None of us are strangers to email marketing – we’re all on the receiving end of it every single day. So, is it just a nuisance or can you box clever and use it to your advantage? Of course email marketing does work, or else no one would be doing it. But there’s far more […]