Email Marketing Stats – why should you pay attention to them?
Any marketing professional will tell you that all marketing activity should have defined objectives. The popular SMART mnemonic gives structure to assessing objectives; it helps in the planning, implementing and analysing stages of the marketing process: • Specific • Measurable • Achievable • Relevant • Time-bound This article looks specifically at the measurables in email […]
If only you knew when your customers wanted to buy…
Because you rarely know when your customers want to buy, chances are, they’ll end up buying from your competitors. It would certainly make your job a whole lot easier if you could determine exactly when your customers were ready to buy from you. You could contact them at just the right time, and secure that […]