There’s no smarter way to make a success of your email campaigns than making a conscious effort to grow your own list of contacts. Acquiring email data in your day to day course of doing business is the responsible approach to staying in contact with anyone that’s shown an interest.
Think about it for a moment. While you’re focused on new business, what’s happening to your loyal customers? Are they feeling neglected and forgotten or loved and cherished? Customer retention is the bedrock of business growth – putting new clients into the top of a leaky bucket won’t bring retirement any closer. And statistics abound […]