Email marketing – logo header or not? The basic principles of marketing talk about the importance of branding – strong brand identity is so important! But things have changed, and marketing has become a highly targetable activity, with the advent of one to one, more personalised communication on a mass scale.
Ever bought from an email when it’s arrived cold in your inbox? Chances are you haven’t or if you have, it’s because someone has sent you an offer that’s simply too good to refuse. But those offers are truly few and far between – so why do so many of us expect great results from […]